Jam Liu

My journey began in graphic design, where I worked at top agencies like Ogilvy and collaborated on brand campaigns for a wide range of clients. This experience taught me how to communicate visually, understand client's needs, and balance creativity with business goals — all of which continue to shape my work in UX.

Since moving to New Zealand nearly 11 years ago, I’ve expanded my design practice into web, product, and user experience design. I’ve recently focused on UI/UX work — including user flows, wireframes, prototypes, and responsive design — and I'm actively applying my skills in user-centered design thinking.